Hello Idea Branding & Design
Hello Idea is the Melbourne studio of creative director and ideas person Liana Lucca-Pope.
With over 20 years of experience in branding and visual communication design, Liana brings a rare combination to every project: sharp creative thinking and genuine entrepreneurial insight – so the work isn’t just beautiful, it’s built to perform. She holds a BA in Graphic Design from Monash University, and years working across design studios and advertising agencies before founding Hello Idea in 2011, mean she knows how to solve problems from every angle.
That entrepreneurial insight isn’t theoretical, nor limited to her design practice – Liana has co-founded and designed two hospitality venues and co-working operation The Idea Collective, so she understands what it takes to build a business, not just a brand. She’s also served on the Council of the Australian Graphic Design Association (AGDA) and lectured in design at leading tertiary institutions, bringing an added layer of rigour and perspective to her work.
80 Paisley St, Footscray 3011 (by appointment only)